Coordinating people to come to an event can be tricky. Now imagine coordinating people across the country to go to multiple events sponsored by a wide variety of large brands through which each person needs to be vetted and paid. And all of this needs to happen on a daily basis. That was part of Hype's challenge. As a talent management agency, they find talent who can work at certain events for name brands like Coca Cola. This requires filtering talent down who will be within the vicinity of the event, those who are willing to travel, those who are known to be reliable, and a list of other factors as well. At the start of the project, their system did not reflect the times, consisting of a series of tables upon tables, and it was not friendly for the talent either, especially given that a majority of them accessed their accounts on their mobile phones. The challenge was creating custom software to handle their existing database of talent and brands while ensuring their administrative team could have different levels of access that didn't reveal everything to everyone and make sure that the talent had a simple and mobile friendly system that they could manage their account and find new work through.
At the heart of this project was creating a dashboard that Hype administrators could quickly get a sense of what events were coming up, what new talent had been added to the system, and what needed to happen next. From the dashboard, admins are able to go to the full calendar view, view by Events, or view by Talent. The data is interconnected across the app, allowing an admin to jump from one Talent to an Event to a Brand with simple clicks. New Events can be created using existing Events as templates and quickly spinning them out into reoccurring ones or single events.
On the Talent side they are able to quickly see what their next Event is and look through any other Events that they fulfill the requirements for. On top of that, they are also able to manage what elements of their profile may be incomplete to give them a better chance at being picked for the next event, which is enhanced by their preferences. And of course, it's all designed to work from a mobile phone.
This was a heavy project since we were handling a lot of data. Being able to break down the existing structure of all that data and the client's terminology was necessary to remap everything into a system that made sense for new hires so they could quickly jump into the system with less onboarding required. Color coding also provide another bump in efficiency, allowing admins to quickly scan upcoming events to see what types they were and which ones had positions that needed to be filled. Above all, the goal was to create something that fit the energy and workflow of Hype that allowed them to work efficiently and reduce their overhead on time required setting up Events and finding Talent, and we definitely succeeded there.
